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The top performers in the mortgage banking industry have certain common characteristics, but they're not the ones that you might suspect (purchase vs. refinance, retail vs. wholesale, Government vs. conforming). Instead, they measure their performance. Mortgage bankers should be measuring dozens of functions in their businesses, but CEOs, CFOs, and senior managers should all know the key ratios for their companies at all times. Garrett, McAuley & Co. has developed a set of twenty key ratios that every senior management team should use as a diagnostic tool for their company. And we've added some new ratios and explanatory materials since last year's very popular webinar.

If your company is an average or weak performer (or if you don't know this), this webinar will help you figure out why you're not more profitable or are losing money. Even if your company is a top performer, this webinar will help you spot the early warning signs of serious trouble ahead. And we're not going to just offer you a bunch of ratios. Instead, we're going to tell you how to develop an action plan and how to organize your management team to implement the plan.